The 'Martha Loyalist' perspective
This perspective is advocated by fans of Stewart, who see her as unjustly accused, and are sympathetic to her cause, and logged on frequently to her Internet blog that she updated during the trial and from prison.
The 'I don't care' perspective
These people are not Martha defenders, but like Martha's sheets and recipes. They feel that these products will still be just as good as they were before Stewart was incarcerated, and they will be equally as good after her release.
Summary
Martha Stewart is a great brand and a great American success story. The American media loves a fall from grace, particularly the fall of a perfectionist, as Stewart herself as noted, in a reflective moment (Toobin 2003:1). However, there are many successful second acts in American life. Yes, the immediate effect upon company morale and stock prices may be negative. But the real charges facing Stewart are so negligible and so technical that even ordinary, non-Stewart loyalists see a vindictive spirit in the hearts of the prosecutors. Stewart's exemplary behavior during her unjust incarceration, and her advocacy for the rights of her fellow prisoners, in terms of improving their...
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